PACE® Hyperformance Parfum is fine fragrance engineered for athletes. It combines carefully selected scent notes, naturally derived ingredients and a performance-tuned formula designed to become a cognitive trigger for your competitive edge.
Through intentional conditioning, the PACE® Manual guides you in building an association between the fragrance and the mental state you want to access when it matters.
PACE® is built around three principles: Neuro-Scent Architecture, Scent as a Mental Trigger and Performance Engineering.
Certain scent compounds have documented associations with cognitive and physiological responses. Because the olfactory system has a uniquely direct connection to areas of the brain involved in memory and emotion, repeated pairing of a scent with a particular experience can create a learned association.
PACE® applies this principle to athletic preparation. You condition the fragrance through training and positive performance experiences, then use it intentionally when you need to access that state.
PACE® doesn't replace training, preparation or sports psychology. It's another tool in your performance kit.
The scent is immediate; the conditioned response is built through repetition. By deliberately pairing PACE® with training and positive performance experiences, you can build a repeatable sensory cue to help you access a prepared, competition-ready state.
Your physical performance is still yours. PACE® is about not leaving the mental game to chance.
No. And we don't want it to be.
Sports psychology helps athletes develop mental skills, strategies and resilience over time. PACE® works differently, it's designed to create a portable sensory cue that can be used in training and competition to help access a state you've already conditioned.
We see PACE® as another tool in an athlete's mental-performance kit, not a replacement for professional support.
Your PACE® Hyperformance Parfum comes with the PACE® Manual, which contains the complete tuning and deployment protocol.
The process involves deliberately pairing the fragrance with training and positive performance experiences, allowing the association to strengthen over time. Once tuned, you deploy it intentionally around competition.
The Manual is an important part of the product - don't skip it.
The fragrance itself is immediate. The conditioning takes time.
Repeatedly pairing PACE® with training and positive performance experiences is what builds the association. Follow the PACE® Manual for the recommended tuning protocol before relying on your fragrance as a competition cue.
PACE® is designed to be used with intention rather than as an everyday fragrance.
The more deliberately you protect the association between the scent and your performance state, the more meaningful that cue can become. Follow the PACE® Manual for guidance on when to use it.
PACE® was formulated specifically for the conditions athletes experience. The formula is engineered to adhere to skin under heat, resist breakdown through perspiration and maintain the intended evolution of the fragrance during sustained movement.
PACE® Hyperformance Parfum is precision-crafted in Grasse, France, using a 100% natural-origin parfum, then finalised and formulated in New Zealand using naturally derived ingredients.
You can view the complete ingredient and allergens list on the PACE® Hyperformance Parfum product page.
PACE® currently ships within New Zealand and Australia.
We're launching market by market, with additional international destinations to follow.
Shipping rates and delivery estimates are calculated at checkout. See Shipping Policy Page for more.
If your product arrives damaged or faulty, please contact us within 7 days and we'll make it right.
Because fragrance is personal and PACE® works through intentional conditioning, we don't accept returns because you don't like the fragrance or don't feel you've achieved the intended result.
PACE® Hyperformance Parfum should be used according to the PACE® Manual to get the most from the conditioning process.
